03/10/22 15:21

Commercial news

Orange Belgium celebrates the one-year anniversary of its B-brand hey! with new deals and an exclusive party for its community

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Orange Belgium proudly announces the first anniversary of hey!, its B-brand that addresses the needs of digital-savvy customers. Since its launch a year ago, hey! has successfully reached Belgian younger generations with new offers and partnerships and by fostering a strong community spirit among young clients. Today, a special birthday deal will be launched: 10 GB for €10 for the first 12 months, which after 1 year becomes 20GB thanks to the loyalty boost. Moreover, fans keen on treasure hunting will be invited to an exclusive celebration party on October 15th, at the Atomium in Brussels.  

Since its launch last year, hey! has answered the needs of digital savvy-customers by being a 100% digital brand based on generosity, low environmental impact and a strong, evolving commitment to its customers. hey! is aimed at those who love efficiency, getting things done in a few clicks, and the simplicity of a digital experience. It offers generous data allowances for a smart price (after your first year, your mobile data volume can double up to 80 GB), combined with seamless digital service for a no-nonsense, what-you-see-is-what-you-get experience.

In the past year, the digital brand has been well received by younger generations in Belgium thanks to its many deals and offerings (such as tickets for USG matches, free hey! subscriptions, free iPhones, free Huawei watches, festival tickets, free access to football streaming with Eleven Sports, video gaming discounts…). And all people younger than 26 were offered a special tariff plan. Orange Belgium has optimized the customer digital experience by rewarding their loyalty with attractive deals and partnerships, including collaborations with the Royale Union Saint-Gilloise because of its shared values and the Agoria Solar Team to boost sustainable innovation.

Furthermore, hey! has been inviting customers to the hey!-community programme via its online platform and the recentlyintroduced Myhey! application. Thanks to this initiative, hey! has created a strong community that shares feedback and inspiration for the future of the brand. Empowered by its success, hey! rapidly received recognition in the telecom sector: its most appealing offer – €25 for unlimited calls/SMS and 40GB of data – was elected Product of the Year in 2022.

Time to seriously celebrate with Average Rob & Friends

Today Orange Belgium announces it is celebrating the first birthday of hey! by offering a special discount: 10 GB for €10 for 12 months, starting today. And after that one year, the data is doubled to 20GB, thanks to the loyalty boost. Apart from this generous data offer, the milestone also calls for an exclusive one-year anniversary party. The event will take place on Saturday October 15th, with sensational DJ sets by dj Nina Black, Flavour Drop and Omdat Het Kan Soundsystem ft. - content creator and campaign ambassador - Average Rob.

To receive one of the 200 invitations to the celebration gathering, hey! started a special competition in Belgium. By spotting the disco balls that are hidden throughout the country, participants will have the chance to win a ticket and attend the event in Brussels. Other prizes include: free hey! subscriptions, refurbished iPhones, wellness weekends, high end coffee machines, vouchers for local brands… All in all, the biggest contest in the history of hey!.

Christophe Dujardin, Chief Consumer Officer at Orange Belgium, commented: “With our exclusive birthday party, we want to reward our dedicated and loyal fans who have been with us during this wonderful year of hey!’s existence. We are happy to pull out all the stops for this special occasion and to look back on how far our B-brand has come since its launch. At Orange Belgium we care deeply about the digital experience. We are proud to support younger generations in co-creatively expanding the possibilities of the digital era. That is why we want to further invest in the hey! community and we will continue to optimize our deals and customer service to adapt to our customers future needs.

All information on offers available online via heytelecom.be.