Brussels, 17 June 2010 – Today Mobistar is launching a new mobile communication platform for its professional customers in the SME and corporate segment. From now on, business customers can also read their Mobistar magazine and e-newsletters on a mobile phone in an adjusted format. This new means of communication allows fleet managers to access news about their operator and the telecommunications market in general any time anywhere.
Mobistar currently already reaches more than 32,000 telecommunications managers in the business segment. With its Magazine (M) and e-newsletters (MDirect), Mobistar informs its business customers of trends, new telecommunications technologies and its new products and services. Customers also receive useful tips to optimise the use of telecommunications in their business.
Various studies have shown increased use of smartphones and mobile data communications. More and more telecommunications and fleet managers are expressing an interest in accessing information on trends, new telecommunications technologies and new products and services offered by their operator any time anywhere. That is why Mobistar developed a new communication platform, M Mobile. This mobile site provides the most complete and up to date information from the Magazines and e-newsletters in an adjusted format. An archive of previous editions is also accessible.
All Mobistar business customers who have a mobile phone with an internet browser can access the complete content of the mobile site.
M Mobile was developed in cooperation with Walking Men and Cypres, two of Mobistar's communication partners. With this mobile communication platform, Mobistar is innovating Customer Relationship Marketing and responding to the needs of inquisitive fleet managers.