Brussels, 22 June 2011 – Television broadcaster VT4 and telecom operator Mobistar launch VT4 Mobile, a brand-new, convenient and easy prepaid mobile phone offer. Flemish people choosing VT4 Mobile will get free access to the unique world of VT4. Together with Mobistar, the Flemish broadcaster designed a unique price plan, tailor-made for all viewers, which offers them advantages every day. As of the 1st of July, VT4 Mobile will be available at all Mobistar sales points.
Activation of VT4 Mobile is free, and each client can keep his current number. Top-ups will cost 10€ or 15€. In the first case, per top-up, the VT4 Mobile client can send 5,000 text messages to all VT4 Mobile and Mobistar clients, he/she gets 30 minutes calling time to VT4 Mobile and Mobistar, unlimited surfing on the brand new mobile platform m.VT4mobile.be, and a single free participation in a VT4 competition. With a 15€ top-up, in addition to the 5,000 text messages and unlimited surfing on m.VT4mobile.be, the client gets 60 minutes calling time to VT4 Mobile or Mobistar, and he/she can participate twice in VT4 competitions for free.
All Flemish people part of the VT4 world
Yf Brodala, Marketing & Diversification Manager at VT4: “With the launch of the iPad application, VT4 is a forerunner in the domain of interactive TV in which the focus is placed on information, participation and interactivity. With VT4 Mobile, we’re further expanding our portfolio in the domain of interactivity and participation, and our viewers benefit from an outstanding platform to share their emotions with others. Besides the traditional telecom offer, the VT4 Mobile offer will stand out from the competition by a special focus on content in the broadest sense of the term.”
Mobistar, a strong partner
Olivier Ysewijn, Chief Strategy Officer at Mobistar: “The collaboration with VT4 fits perfectly into our partnership strategy. Thank to this co-marketing agreement, we will reach a broader target group and reinforce our position on the very competitive prepaid market. As of now, all VT4 Mobile clients will be able to call, send text messages, and surf on their mobile phone at an advantageous price thanks to our high-performance mobile broadband network. Moreover, VT4 can count on our telecom experience and widespread distribution network.”
Advantages
Every day, our clients will be able to win exclusive prizes on m.VT4mobile.be. Participation is free and all VT4 Mobile clients have a chance to win a weekend trip, tickets for VT4 concerts, exclusive preview shows, football, cyclo-cross, and Formula 1 competitions,…
New videos are available each day. Our archives also contain the best clips from VT4 programmes. In addition, m.VT4mobile.be also features exclusive previews of the best VT4 programmes.The VT4 applications are totally free. All VT4 Mobile users can download them on m.VT4mobile.be and use them without limitation. - Second screen: VT4 viewers can find all sorts of additional info;
- VT4 recipes: recipes from all VT4 programmes;
- Welcome home: practical information on the municipality in which the user is located at that time;
- VT4 Terras: here you can see which terrace in the neighbourhood is currently sunny.
Moreover, VT4 Mobile users are offered a new exclusive Good Deal every day: a daily advantage ranging from a discount for the purchase of cinema tickets to significant deals for the purchase of a trip or an electrical appliance.
Premium SMS
Interactivity and participation are now an integral part of the current TV offer. The connection with the viewer has gained importance. With VT4 Mobile, we make sure that the VT4 Mobile client is able to participate in competitions on the TV screen by offering premium SMS. By doing so, with its mobile offer, VT4 capitalizes on its own medium: television.
One single price rate to all networks, round the clock
Free advantages with a 10€ top-up:
- unlimited text messaging (5,000) to VT4 Mobile and Mobistar
- 30 minutes calling time to VT4 Mobile and Mobistar
- unlimited surfing on m.VT4mobile.be
- 1 free participation in a VT4 competition
Free advantages with a 15€ top-up:
- unlimited text messaging (5,000) to VT4 Mobile en Mobistar
- 60 minutes calling time to VT4 Mobile and Mobistar
- unlimited surfing on m.VT4mobile.be
- 2 free participations in VT4 competitions
The price rates to other operators are 30 eurocents per minute for calls, 12 eurocents per text message and 50 eurocents per MB for mobile data traffic. In addition, each VT4 Mobile client can choose a 5€ package with 500 text messages to all Belgian networks.